Eric Mower + Associates and Middleton & Gendron Combine Operations

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Combination Brings EMA to New York City

SYRACUSE, N.Y. – Eric Mower + Associates, one of the largest U.S. independent marketing agencies, is combining with Middleton & Gendron, a public relations and brand communications agency in New York City. The parties were introduced by SGP Worldwide.

This combination continues EMA’s growth as a national agency and extends the public affairs reach of its Albany office. EMA—which also has offices in Cincinnati, Atlanta and Charlotte, N.C., plus three other Upstate New York markets of Buffalo, Rochester and Syracuse in addition to Albany—now serves clients from eight different cities.

M&G is a nationally recognized leader in public relations and marketing in the luxury hospitality, travel and lifestyle categories. In more recent years, the agency’s practice has expanded to include real estate, business to business, retail and fitness. The agency’s clients have included Four Seasons Hotels and Resorts, The Savoy Group, Singapore Airlines, Rolex and FAO Schwarz. M&G’s Chairman Yvonne Middleton and President Mary Gendron, who founded the firm in 1978, will continue to lead the New York City office and join EMA as partners. M&G’s full professional staff will continue to lead client teams and be retained as part of M&G/EMA.

Together, EMA and M&G create a digitally-integrated independent marketing and public relations agency with more than 250 professionals and estimated 2014 capitalized billings approaching $250 million. M&G will continue operations as M&G/Eric Mower + Associates until the end of 2015 and then adopt the EMA name, as has happened in other combinations in other markets. The combination formally takes effect Nov. 1.

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