lotus823, an integrated marketing communications agency based in Eatontown, N.J., today announced the acquisition of Rachel Litner Associates (RLA), a culinary, house wares and lifestyle public relations firm headquartered in Livingston, N.J.
The Stevens Group, a mergers and acquisitions facilitator to the public relations industry, played an active role in providing counsel.
Since its founding in 2010, lotus823 has operated mainly in the consumer electronics, technology and health and wellness spaces, and this acquisition will provide significant access to and expertise in adjacent industries.
RLA Founder and President, Rachel Litner, will become Chief Strategy Officer of lotus823. RLA’s Vice President, Dan Kulp, will become a Vice President.
This acquisition reinforces the leadership position of both companies and will considerably strengthen the services they are able to provide. The depth of resources available to clients will be significantly enhanced by combining the digital, social and SEO prowess of lotus823 with the more than twenty years of public relations expertise of RLA.
David Hernandez, Co-Founder and Managing Partner of lotus823, said, “We are thrilled to be bringing RLA into the lotus823 family, as our two companies share significant synergies.”
“Joining forces with lotus823 is an incredibly exciting new chapter for RLA, and one that creates a robust growth opportunity for both our companies,” said Rachel Litner, Founder and President of Rachel Litner Associates. “Shared business values, corporate culture and a vision for growth are the cornerstones of this partnership, and I am proud to unite RLA’s decades of passion and dedication with lotus823’s digital savvy and outstanding team of professionals.”