With the spate of agency acquisitions in recent years, you might think making a deal is easy. Far from it. As someone who has worked closely with more than a hundred public relations agencies during the past 10 years, I am privy to one of the best-kept secrets in the…
For the past year, The Stevens Group has made a concerted effort to expand its reach beyond its well-established M&A expertise in the PR agency industry to include digital, interactive, traditional advertising, social media, experiential and other marketing communications services. The reasons were rather obvious. For one, it became very…
Ever since a farsighted PR or ad agency determined that an additional way to grow its business was to acquire other PR agencies, the manner in which most transactions are completed today hasn’t changed much since the ink dried on those precedent-setting M&A deals of yesteryear. Is that a good…
Here’s the cycle. Young PR agency account executives aspire to greater things. Since the cream always rises to the top, many account executives will go on to become senior managers of their agencies. They may move around a bit to other agencies aspiring to ever broader responsibilities, job titles and…
SURVEY FINDS THAT ALMOST ALL INDEPENDENT PR AGENCY OWNERS PLAN TO SELL THEIR FIRMS Ninety-two per cent of independent PR agency owners plan to sell their firm at some point, and of the 92%, almost half plan to sell within the next 5 years, according to an industry wide survey…
Let’s say you’re in the market for a new home. What do you do? You hire a broker to determine the current marketplace. You give the broker information such as where you’d like to live, what type of house you want, what amenities need to be within driving distance and…
The Nashville-based communications firms of DVL Public Relations & Advertising and Seigenthaler Public Relations, Inc. will merge and be acquired by global agency, Finn Partners. SGP Worldwide introduced Finn Partners and Seigenthaler PR to each other and then over time facilitated the transaction in which Finn Partners acquired both Seigenthaler…
As published in PRSA Public Relations Tactics By Art Stevens, APR, Fellow PRSA The most successful acquisition transactions that I’ve been involved with put a spring in the step of the principals of the PR agencies who have sold to larger buyers. It has less to do with extra money…
THE STEVENS GROUP AND UK BASED M&A ADVISORY FORM AFFILIATE WORKING RELATIONSHIP THE STEVENS GROUP, a U.S. based mergers and acquisitions consultancy in the public relations and marketing communications industries, has announced that it has completed an agreement with UK based M&A Advisory to provide mutual clients with full international…
By Greg Hazley Financial communications vet Phil Nourie has opened a new shop, NouriePR+, centered on B2B marketing communications and strategic counseling as he looks to widen the scope of PR counsel beyond traditional media relations and “upend” the PR agency model. Nourie said he’s serving middle market and well-funded start-up…
