ACQUISPECTIVES

Do you remember the famous song Judy Garland sang in the movie “A Star is Born?”  The song was “The PR Firm That Got Away.”  If you as a buyer have identified a PR firm you’re genuinely interested in,  don’t let it get away.  You may not sing as well as…

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More Than Half of Small-to-Medium Size PR Agencies Are Outsourcing Digital/Social Account Work, Survey Finds

TSG PR Agency Owner Digital Marketing and Media Survey FOR IMMEDIATE RELEASE Contact: Rich Jachetti rich@theartstevensgroup.com New York, NY. August 2017 – Fifty-five per cent of U.S. pr agencies doing $4 million and under a year in net revenues claim they don’t have the requisite in-house capabilities to keep up…

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Selling Your PR Firm

Here are 10 mistakes a seller should avoid at a first meeting with a buyer. 1. Don’t be late for the meeting. Allow time for bad traffic, subway/bus snafus and office building security clearance. 2. Don’t say you’re “considering” selling your firm but haven’t made up your mind. If you…

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THE STEVENS GROUP FACILITATES ACQUISITION OF RACHEL LITNER ASSOCIATES BY LOTUS823

lotus823, an integrated marketing communications agency based in Eatontown, N.J., today announced the acquisition of Rachel Litner Associates (RLA), a culinary, house wares and lifestyle public relations firm headquartered in Livingston, N.J. The Stevens Group, a mergers and acquisitions facilitator to the public relations industry, played an active role in…

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