THE STEVENS GROUP FACILITATES ACQUISITION OF RACHEL LITNER ASSOCIATES BY LOTUS823

lotus823, an integrated marketing communications agency based in Eatontown, N.J., today announced the acquisition of Rachel Litner Associates (RLA), a culinary, house wares and lifestyle public relations firm headquartered in Livingston, N.J. The Stevens Group, a mergers and acquisitions facilitator to the public relations industry, played an active role in…

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The First Meeting Between a PR Agency Seller and Buyer

I had the good fortune of recently assembling and moderating a panel discussion on behalf of PRSA’s New York Chapter on the subject of “Why Should I Hire You?” The panel consisted of three agency CEOs: Edelman’s Richard Edelman, Finn Partners’ Peter Finn and Peppercomm’s Ed Moed. The panel focused…

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