The Stevens Group has launched a periodic one-question survey on matters of vital interest to PR agency CEO’s. Two hundred PR agency CEO’s agreed to become a permanent sounding board for these periodic surveys. The initial question was:
The response:
yes: 73%
no: 27%
I lost the bet. My staff and I conducted an office pool on what each of us thought the result would be. I guessed the “yeses” would be considerably lower than they were. I thought that many more PR agency owners didn’t have a solid number two person in place. Boy, was I wrong. Knowing how important a number two person is to a prospective acquirer I applaud the good business sense of this vast majority of PR agency CEO’s.
Kudos to PR agency owners who had the foresight to identify and put in place a strong number two. But fifty lashes with a wet noodle to the 23% who haven’t. What are you waiting for?