TSG Helps Nourie Group Launch Healthcare Communications Practice


Partners with Industry Veteran Bill Heineke to Form Nourie Heineke Healthcare

NEW YORK, Oct. 31, 2016 /PRNewswire/ — Nourie Group, a specialist in providing business development strategies for middle market financial, real estate, professional services, and tech companies, today announced the formation of Nourie Heineke Healthcare.  Appointed Managing Partner, Bill Heineke runs the practice in Chicago at 332 S. Michigan Avenue, overlooking Grant Park.

The Stevens Group, an award-winning M&A firm in the communications industry, facilitated the venture.

“Healthcare is a natural extension for us since we have been representing Wall Street executives for two decades now, including sell-side analysts, bankers, private equity and venture capital firms that cover that universe,” said Phil Nourie, CEO of Nourie Group.

Last month, Nourie Heineke was selected to represent UK-based Paxman for the 2017 US rollout of its scalp cooling technology for women with breast cancer undergoing certain forms of chemotherapy.

“Paxman is the world’s leading developer of scalp cooling technology.  The technology is a new approach to treating hair loss, a devastating side effect of chemo,” Heineke said.  “The US market is a key growth area for Paxman and they needed a firm that devotes senior-level service to its clients.”

Nourie Group is a business development communications firm, supporting chief marketing officers by helping them build market share, grow their customer base, and enhance shareholder value. The firm develops strategies that resonate with important audiences…customers, distribution channels, employees and investors, ultimately turning awareness into growth.

Heineke is a 30-year veteran of healthcare public relations industry.  His experience includes medical associations and top-tier public relations agencies, including Burson-Marsteller, Ruder Finn (where Nourie and Heineke met) and Manning Selvage & Lee (now MSLGroup).  His experience covers a broad range of health categories, including oncology, dermatology, neurology, diabetes, liver disease and gastroenterology.

Nourie Heineke Healthcare offers the kind of experience often found only at the largest healthcare agencies. Clients have a full range of services to choose from, including medical meeting presentations, peer-reviewed journal publications, FDA milestones and issues management.

Contact: Phil Nourie / 212-922-1226 / phil@nouriegroup.com

SOURCE Nourie Group

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