PR Agencies Learn Tough Lessons

Just like every other organization in the communications industry, public relations firms have been forced to dramatically alter how they operate in response to the COVID-19 pandemic. While I could wax philosophical about how this ongoing catastrophe continues to affect virtually every sector of the global economy, I’ll instead focus…

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Lessons Learned After an Agency Acquisition

If your PR or digital marketing agency is considering an acquisition, you likely know how crucial it is to incorporate careful, strategic planning and collaboration across both entities to ensure a smooth transition and happy, motivated employees. Effectively communicating the changes throughout the process — both internally and externally —…

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