Selling Your PR Firm

Here are 10 mistakes a seller should avoid at a first meeting with a buyer. 1. Don’t be late for the meeting. Allow time for bad traffic, subway/bus snafus and office building security clearance. 2. Don’t say you’re “considering” selling your firm but haven’t made up your mind. If you…

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What’s in a Name?

Here’s a somewhat familiar story. The names here have been changed to prevent awkwardness. Rhett Butler Public Relations, a New York consumer product PR agency earning about $3 million in net fee revenues, was acquired by the Millard Fillmore Group headquartered in San Francisco. Fillmore is an agency on the…

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The Stevens Group Sell Test

If you’re thinking about selling your PR agency then here are ten important questions you should be asking yourself. 1. Have you made a list of reasons why you want to sell your firm? 2. Are you prepared to report to someone? 3. Do you have a realistic sense of the market value…

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