TSG PR Agency Owner Digital Marketing and Media Survey FOR IMMEDIATE RELEASE Contact: Rich Jachetti rich@theartstevensgroup.com New York, NY. August 2017 – Fifty-five per cent of U.S. pr agencies doing $4 million and under a year in net revenues claim they don’t have the requisite in-house capabilities to keep up…
The Stevens Group has launched a periodic one-question survey on matters of vital interest to PR agency CEO’s. Two hundred PR agency CEO’s agreed to become a permanent sounding board for these periodic surveys. The initial question was: The response: yes: 73% no: 27% I lost the bet. My staff…
Here’s the cycle. Young PR agency account executives aspire to greater things. Since the cream always rises to the top, many account executives will go on to become senior managers of their agencies. They may move around a bit to other agencies aspiring to ever broader responsibilities, job titles and…