If you’re the CEO of a small-to-medium sized public relations firm, it’s very possible that a good part of your thinking about the future growth of your agency focuses on formulating a strategy for the sale of your firm someday. That day may not come this year, or in the…
Here we examine key issues facing CEOs as they strive to remain steady at the helms of their evolving practices. The Greek philosopher Heraclitus is often credited with penning the notion that nothing is permanent except change. In the last decade and a half, the public relations industry has undergone…
TSG PR Agency Owner Digital Marketing and Media Survey FOR IMMEDIATE RELEASE Contact: Rich Jachetti rich@theartstevensgroup.com New York, NY. August 2017 – Fifty-five per cent of U.S. pr agencies doing $4 million and under a year in net revenues claim they don’t have the requisite in-house capabilities to keep up…
Oriol Brull Named 2017 Art Stevens PRSNY/CCNY Scholar for Excellence in Public Relations FOR IMMEDIATE RELEASE Scholarship celebrates 10 years of support for outstanding public relations students New York, NY, May 4, 2017/CCNY Newswire/ Oriol Brull, a student in the Advertising/Public Relations Program at The City College of New York,…
Here are 10 mistakes a seller should avoid at a first meeting with a buyer. 1. Don’t be late for the meeting. Allow time for bad traffic, subway/bus snafus and office building security clearance. 2. Don’t say you’re “considering” selling your firm but haven’t made up your mind. If you…
lotus823, an integrated marketing communications agency based in Eatontown, N.J., today announced the acquisition of Rachel Litner Associates (RLA), a culinary, house wares and lifestyle public relations firm headquartered in Livingston, N.J. The Stevens Group, a mergers and acquisitions facilitator to the public relations industry, played an active role in…
Partners with Industry Veteran Bill Heineke to Form Nourie Heineke Healthcare NEW YORK, Oct. 31, 2016 /PRNewswire/ — Nourie Group, a specialist in providing business development strategies for middle market financial, real estate, professional services, and tech companies, today announced the formation of Nourie Heineke Healthcare. Appointed Managing Partner, Bill Heineke…
TSG Managing Partner Art Stevens was interviewed on a podcast by Rodger Roeser, chairman of the PR Agency Owners Association as part of a special LinkedIn broadcast. Roeser conducts periodic audio interviews of leading figures in the PR agency world. The interview was disseminated to members of this association. The subject…
The Stevens Group has launched a periodic one-question survey on matters of vital interest to PR agency CEO’s. Two hundred PR agency CEO’s agreed to become a permanent sounding board for these periodic surveys. The initial question was: The response: yes: 73% no: 27% I lost the bet. My staff…
Ketchum and Michelin took home top honors from PRSA-New York’s Big Apple Awards June 2 for the “Beyond the Driving Test” campaign. The winning effort, which drew a large audience online, aimed to educate new drivers about tire safety. Other top winners included Butler Associates and the Uniformed Firefighters Assn.…