As published in PRSA Public Relations Tactics In my first post on the subject “So You Own a PR Agency? Where Do You Go from There?” from Jan. 8, we covered the necessity of running a PR agency like a business, we focused on growth and profitability, and we raised…
As published in PRSA Public Relations Tactics Mergers and acquisitions are a constant fact of life for PR agencies. Have you thought about starting your own firm, and wondered about an exit strategy? Or do you manage your own agency and wonder what it would take to sell it? PRSA…
Famed TV news anchor Dan Rather (right) is introduced to an audience of close to 400 public relations professionals by Art Stevens. The occasion was the annual Big Apple Awards honoring the best public relations campaigns of the year. Rather was the keynote speaker of this event, which took place on May 24 at the…