Webcasts & Podcasts

PR Masters Series Podcast, Episode 19 – James Lukaszewski

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PR Masters Series Podcast, Episode 18 – Gil Bashe

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PR Masters Series Podcast, Episode 17 – Maureen Lippe

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PR Masters Series Podcast, Episode 16 – Beth Monaghan

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PR Masters Series Podcast, Episode 15 – Shelley Spector

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PR Masters Series Podcast, Episode 14 – Marian Salzman
Communications is a more important skill than ever. Effectively motivating people, changing behaviors and changing perceptions will matter more than ever before. Ultimately, what matters most is developing the skills that you need so you can be part of the constantly evolving narrative.
Marian Salzman

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PR Masters Series Podcast, Episode 13 – Steve Cody
Many people were proclaiming the death of public relations three years ago. I think PR has had an amazing renaissance. We PR professionals understand how to tell a story that will engage an audience and won’t come across as selling something or selling someone. Consequently, in an age of distrust and disinformation, public relations has never been more valuable. I think the future for PR is limitless.
Steve Cody

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PR Masters Series Podcast, Episode 12 – Jim Joseph
The Role of Mergers & Acquisitions

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PR Masters Series Podcast, Episode 11 – Andy Polansky
Storytelling, Brand Awareness and Authenticity Are Still Critical

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PR Masters Series Podcast, Episode 10 – Barby K. Siegel
Barby Siegel

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PR Masters Series Podcast, Episode 9 – Patrice Tanaka

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PR Masters Series Podcast, Episode 8 – Bob Pearson
The Importance of Big Data and Data Analytics

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PR Masters Series Podcast, Episode 7 – Andrea Johnston
The world is now digital, and PR is one component of the overall marketing and communications mix. We’ve historically defined PR as earned media, or media relations teams going out and pitching reporters. I think that’s still going to be important and that it will always be a core focus for PR. But it’s also going to be important that we think in the context of paid, earned, shared and owned. You need to understand which channels can contribute where and how they work together to really amplify a brand narrative. To me, that’s going to be critical to remain competitive and successful, and also to do right by your clients.

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PR Masters Series Podcast, Episode 6 – Ronn Torossian

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PR Masters Series Podcast, Episode 5 – Kass Sells

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PR Masters Series Podcast, Episode 4 – Richard Levick

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PR Masters Series Podcast, Episode 3 – Larry Weber

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PR Masters Series Podcast, Episode 2 – Barri Rafferty
To remain relevant, it means continually shifting our business model and attracting new talent. At Ketchum, we have been repositioning ourselves toward a much more future-forward communications consultancy and we’re constantly on the lookout for people to help us bridge that gap. In todays’ business, we need deep vertical and industry expertise, as well as specialist expertise. The balance has shifted to make sure there’s the right combination of the right talent, and that we can do project work, visual storytelling, video and influencing as much as we can do to change management and traditional public relations.

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PR Masters Series Podcast, Episode 1 – Mark Penn
As PR Further Aligns with Digital Marketing, the Lines Will Keep Blurring And the Need To Attract Top Talent With Whole New Skillsets Will Intensify

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Organic Growth – Hit The Road
Art Stevens and Rich Jachetti interviewed by Fay Shapiro/CommPro

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CommPro Webcast Series – Moderated by Art Stevens & Rich Jachetti
Special Guests Lanny Davis, Richard Levick, & KayAnn Schoeneman

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CommPro Webcast Series – Host Art Stevens and Special Guest Grace Leong

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CommPro Webcast Series – Host Rich Jachetti and Special Guest Peter Finn

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CommPro Webcast Series – Host Art Stevens and Special Guest Bob Feldman

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Podcast: Selling Your PR Firm? Art Stevens Interviewed by Rodger Roeser

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