Videos

The PR Masters Series podcasts are part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

PR Masters Series Podcast, Episode 29 – Michael C. Lasky, Partner, Davis & Gilbert LLP

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PR Masters Series Podcast, Episode 28 – Lynn Casey

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PR Masters Series Podcast, Episode 27 – Dr. Kathy Bloomberg

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PR Masters Series Podcast, Episode 26 (SPECIAL) – Gil Bashe
Coronavirus, Healthcare, and the Future of the PR Industry

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PR Masters Series Podcast, Episode 25 – Carol Cone

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PR Masters Series Podcast, Episode 24 – Kim Sample

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PR Masters Series Podcast, Episode 23 – Alan Taylor

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PR Masters Series Podcast, Episode 22 – Kenneth D. Makovsky

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PR Masters Series Podcast, Episode 21 – Sheryl Y. Battles

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PR Masters Series Podcast, Episode 20 – Barbara Bates

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PR Masters Series Podcast, Episode 19 – James Lukaszewski

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PR Masters Series Podcast, Episode 18 – Gil Bashe

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PR Masters Series Podcast, Episode 17 – Maureen Lippe

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PR Masters Series Podcast, Episode 16 – Beth Monaghan

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PR Masters Series Podcast, Episode 15 – Shelley Spector

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PR Masters Series Podcast, Episode 14 – Marian Salzman
Communications is a more important skill than ever. Effectively motivating people, changing behaviors and changing perceptions will matter more than ever before. Ultimately, what matters most is developing the skills that you need so you can be part of the constantly evolving narrative.

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PR Masters Series Podcast, Episode 13 – Steve Cody
Many people were proclaiming the death of public relations three years ago. I think PR has had an amazing renaissance. We PR professionals understand how to tell a story that will engage an audience and won’t come across as selling something or selling someone. Consequently, in an age of distrust and disinformation, public relations has never been more valuable. I think the future for PR is limitless.

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PR Masters Series Podcast, Episode 12 – Jim Joseph
The Role of Mergers & Acquisitions

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PR Masters Series Podcast, Episode 11 – Andy Polansky
Storytelling, Brand Awareness and Authenticity Are Still Critical

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PR Masters Series Podcast, Episode 10 – Barby K. Siegel

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PR Masters Series Podcast, Episode 9 – Patrice Tanaka

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PR Masters Series Podcast, Episode 8 – Bob Pearson
The Importance of Big Data and Data Analytics

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PR Masters Series Podcast, Episode 7 – Andrea Johnston
The world is now digital, and PR is one component of the overall marketing and communications mix. We’ve historically defined PR as earned media, or media relations teams going out and pitching reporters. I think that’s still going to be important and that it will always be a core focus for PR. But it’s also going to be important that we think in the context of paid, earned, shared and owned. You need to understand which channels can contribute where and how they work together to really amplify a brand narrative. To me, that’s going to be critical to remain competitive and successful, and also to do right by your clients.

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PR Masters Series Podcast, Episode 6 – Ronn Torossian

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PR Masters Series Podcast, Episode 5 – Kass Sells

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PR Masters Series Podcast, Episode 4 – Richard Levick

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PR Masters Series Podcast, Episode 3 – Larry Weber

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PR Masters Series Podcast, Episode 2 – Barri Rafferty
To remain relevant, it means continually shifting our business model and attracting new talent. At Ketchum, we have been repositioning ourselves toward a much more future-forward communications consultancy and we’re constantly on the lookout for people to help us bridge that gap. In todays’ business, we need deep vertical and industry expertise, as well as specialist expertise. The balance has shifted to make sure there’s the right combination of the right talent, and that we can do project work, visual storytelling, video and influencing as much as we can do to change management and traditional public relations.

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PR Masters Series Podcast, Episode 1 – Mark Penn
As PR Further Aligns with Digital Marketing, the Lines Will Keep Blurring And the Need To Attract Top Talent With Whole New Skillsets Will Intensify