8 big investors like Golden Gate Capital and Stagwell Group that are pouring billions into public relations firms

Not long ago, private equity firms used to view investing in public relations agencies and software companies as a volatile industry. Recently, that’s changed. Marketing M&A, which includes PR and PR software, grew 2% in 2019 while overall M&A declined 7%, investment bank JEGI Clarity reported, highlighted by deals like…

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PR Agencies Learn Tough Lessons

Just like every other organization in the communications industry, public relations firms have been forced to dramatically alter how they operate in response to the COVID-19 pandemic. While I could wax philosophical about how this ongoing catastrophe continues to affect virtually every sector of the global economy, I’ll instead focus…

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M&A Deal Essentials

While the specifics of PR agency acquisitions vary considerably from one situation to another, there’s one constant that’s true of all potential PR agency M&A deals. If the chemistry feels right after an initial phone call or meeting between the two parties, buyers invariably want to get down to business.…

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